For Art’s Sake
Founded in 2016, For Art’s Sake is one of the biggest and most exciting eyewear brands to come out of London. Loved for its bold details and a light-hearted approach to luxury, FAS lives by the phrase ‘Designed to Delight’ – seen in everything from our striking art deco-inspired stores to our blue velvet packaging and the charities they support (with every purchase you make, they donate a pair of glasses to someone in need through Restoring Vision and plant a tree with Trees for the Future).
Partners Yannis and Xiwen came up with the idea for FAS on a holiday to Greece where they couldn’t find a stylish pair of sunglasses at the right price point. They set about creating a brand that combines affordable luxury with exceptional handmade quality and after a lot of late nights, FAS snowballed to success in under four years.